- Thailand's tourism sector is grappling with a 5% decline in international visitors in 2025 (Jan 1 - Jul 5), reaching 16.8 million, compared to the same period last year. A major factor is the 34.23% drop in Chinese tourists from pre-pandemic levels, now comprising only 13.58% of total arrivals. Concerns over safety perception and competition from other regional destinations like Japan and Vietnam are cited as reasons, impacting revenue targets.
credit : ufa877.com